Mobile processors are required to process huge amounts of information quickly and without the use of a fan – so some get really hot. That heat is battery life and processing power wasting away. Snapdragon processors are designed with thermal efficiency as a priority. Watch the video to see how Snapdragon powered devices stay cool.

We custom design our own microarchitecture, called “Krait,” based on the ARM instruction set. This allows us to innovate and improve performance every step of the way. The Krait CPU design uses asynchronous symmetric multiprocessing (aSMP), a technology that can throttle the frequency of each CPU core independently. This allows the CPU to use only the number of cores and amount of power needed to complete the task at hand, resulting in an incredibly power efficient design. Watch the video to see how performance comes from design.

Graphics are an essential part of the mobile experience. That’s why we design our own graphics processing unit that is integrated into the Snapdragon processor. We call it Adreno. Adreno GPUs significantly accelerate the rendering of complex geometries to meet a level of graphics performance required by today’s most complex and realistic mobile games, user interfaces, web browsers and other advanced graphics applications. Watch the video to see how Snapdragon’s GPU technology enables next-generation graphics.

Snapdragon S4 processors take advantage of Qualcomm’s IZat technology to give you precise location information inside and out. By using an array of signals including precision GNSS, which consists of GPS and Glonass location receivers, location data can be used for accurate mapping as well as many applications. So navigating the world isn’t just easier, it’s more exact. Watch the video to see how Snapdragon helps keep you on the right path.

Prepare yourself to have some pretty sophisticated photo and video capturing tools in your hands. Upper tier Snapdragon processors enable three separate cameras - one front-facing camera for video conferencing, another for capturing full-HD 1080p and up to 20 megapixel stills, and on some devices a third to capture stereoscopic 3D video. Add on no lag-time shutter speed enabled by our built-in Image Signal Processor (ISP) and your smartphone or tablet is transformed into a high-end digital camera. Get yourself a gaffer and a couple of grips and it’s time for production.