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Augmented reality

James May’s Science Stories app
The Vuforia platform, a product of Qualcomm Technologies, Inc. and its subsidiaries, brings a new dimension to mobile experiences through the use of augmented reality. Simply point your device at real world objects, and entertaining and useful information will suddenly appear. For marketers, Vuforia can drive brand engagement in entirely new ways. Advertising can literally jump off the printed page. Product packaging can come alive on retail shelves. And once purchased, products themselves can provide enhanced interactivity to provide instructions and drive future sales. See how leading global brands are using Vuforia today. For developers, Vuforia provides industry-leading technology and performance on a wide range of mobile devices. Vuforia's computer vision functionality will recognize a variety of 2D and 3D visual targets. With support for iOS, Android, and Unity 3D, Vuforia will allow you to write a single native app that can reach over 400 models of smartphones and tablets. Download the Vuforia SDK and get started today!
Created using Qualcomm’s Vuforia™ platform, the app, published by ICN and developed by DigiCave, is the first augmented reality app to fuse a TV personality with museum exhibits. The app, exclusively designed for the Science Museum in London, England, allows TV personality and car enthusiast James May to act as your personal augmented reality tour guide for exhibits in the Making the Modern World Gallery. Museum visitors interlace reality with 3D graphics to create an entertaining and informative experience. Get your hands on the app from Google Play and the Apple App Store now.