-
What is Vuforia (Augmented Reality)?
Vuforia brings a new dimension to mobile experiences through the use of augmented reality (AR) -- the concept of superimposing virtual content on top of a view of the real world as seen through a camera. From gaming and play to interactive media/marketing to instructional how-to/aid, AR opens the door for new mobile applications and services.
Press releases
Videos
-
Performance Improvements with Vuforia™ Augmented Reality SDK 1.5
Watch this video for a side-by-side comparison of Vuforia SDK 1.5 compared to 1.0. See new features!
-
Mattel and Qualcomm partner on Augmented Reality
At Uplinq 2010, Mattel highlights potential of AR to bring new ways to play with iconic toy brands.
-
The future of mobile applications
Liat Ben-Zur, senior director at Qualcomm, believes that in the future, mobile applications will be able to bridge the physical and virtual worlds through augmented reality and contextual capabilities.
-
Vision-based augmented reality
Jay Wright, director of business development, describes and demonstrates augmented reality.