Press kits
Mobile has become the largest technology platform in history and is now embedded in our cars, homes, appliances, governments and utilities. Join Qualcomm at Mobile World Congress 2012 to see and learn what's next in the new age of mobile!
The concept of superimposing virtual content on top of a view of the real world as seen through a camera. From gaming and play to interactive media/marketing to instructional how-to/aid, AR opens the door for new mobile applications and services.
IQ2011 is Qualcomm's annual EMEA event which brings together the brightest minds in mobile technologies to deliver insightful keynotes, visionary technical and business breakout sessions as well as hands-on demonstrations of all Qualcomm's latest wireless advances.
This event is a global arena for thought leadership, featuring visionary keynotes and panel discussions and a cutting-edge technology exhibition. Join us as we transform the way individuals and communities live, learn, work and play.
A display technology based on IMOD (Interferometric MODulation), with MEMS structures at its core. This MEMS-based innovation is bistable & highly reflective, meaning the display itself can be seen in direct sunlight.
Qualcomm's Snapdragon platform offers an unprecedented combination of processing performance and optimised power consumption for the new generation of smart mobile devices.

